Nailed It of Naples
A website redesign for Nailed It of Naples, using an editorial layout to present nail services, specialist treatments and booking information.
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Client Background
The existing website wasn't reflecting the premium, editorial quality of her brand and it wasn't converting visitors into bookings. For a studio with Gulf Shore Life, Nail Pro, and People's Choice award recognition, the digital presence was underselling everything she had built. Clients were arriving through word of mouth despite the website, not because of it. That needed to change.
Creative Solution
A full Wix Studio redesign built around one goal turn the website into a sales tool. Elevated visual design to match the in-studio experience. A clear, intuitive booking architecture mapped directly to her Square system. Dedicated pages for every service vertical. And a technical foundation SEO, integrations, social previews that made the site work as hard as the brand does.
Our approach.
Design Process & Thinking
𝗧𝗵𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻 𝘄𝗮𝘀 𝗯𝘂𝗶𝗹𝘁 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲𝗹𝘆:
Every page shared for live review, refined in real time through iterative feedback sessions and video calls. Design and content evolved together rather than in isolation.
𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲:
A dark-mode hero with a motion effect set the tone immediately. Premium, editorial, and bold; without relying on a single hero image. A clear placeholder was built in for a future brand video, future-proofing the layout from day one.
𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲:
Every service was mapped cleanly to Samantha's Square booking system, with every CTA linked precisely to the correct booking destination. No friction. No dead ends.
𝗕𝗿𝗶𝗱𝗮𝗹 𝗣𝗮𝗴𝗲:
𝗕𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗿𝗲𝗲 𝘁𝗶𝗲𝗿𝗲𝗱 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀:
Full Experience, Trial + Final, and Wedding Week. A bridal party grid, VIP upgrade section, and mobile service offering gave the page depth and converted at multiple price points.
𝗣𝗿𝗲𝘀𝘀 & 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻:
A dedicated section surfaced her Gulf Shore Life, Nail Pro, and People's Choice awards immediately; building credibility before a visitor had scrolled past the fold.
𝗕𝗿𝗮𝗻𝗱 𝗧𝗶𝗰𝗸𝗲𝗿:
A scrolling showcase of 20+ premium product lines - Apres, The Gel Bottle Inc., OPI, Akzentz, and more; communicating quality and professionalism without a word of copy.
𝗙𝗔𝗤:
Reduced to six high-converting questions on the homepage, with a clean redirect to the full FAQ page. Answers where they mattered most, detail available for those who wanted it.
Let’s make your
next move count.
Tell us where you are, what you’re building and where you’d like to go.
hello@contrivea.com ↗