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A Series A startup needed a website fast without compromising on quality. We delivered a full custom prototype in 10 days, on time and on budget.
Read case studyNailed It of Naples
Nailed It of Naples is an award-winning boutique nail studio in Naples led by master technician Samantha Nguyen, and delivers exceptional, recognized craftsmanship but its digital presence lagged behind. Contrivea stepped in to create a refined, editorial, conversion-focused website that now reflects the studioโs true quality.
The Challenge
Client Background
The existing website wasn't reflecting the premium, editorial quality of her brand and it wasn't converting visitors into bookings. For a studio with Gulf Shore Life, Nail Pro, and People's Choice award recognition, the digital presence was underselling everything she had built. Clients were arriving through word of mouth despite the website, not because of it. That needed to change.
Creative Solution
A full Wix Studio redesign built around one goal turn the website into a sales tool. Elevated visual design to match the in-studio experience. A clear, intuitive booking architecture mapped directly to her Square system. Dedicated pages for every service vertical. And a technical foundation SEO, integrations, social previews that made the site work as hard as the brand does.
Our Approach
Design Process & Thinking
๐ง๐ต๐ฒ ๐ฟ๐ฒ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐ฎ๐ ๐ฏ๐๐ถ๐น๐ ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐๐ฒ๐น๐:
Every page shared for live review, refined in real time through iterative feedback sessions and video calls. Design and content evolved together rather than in isolation.
๐๐ผ๐บ๐ฒ๐ฝ๐ฎ๐ด๐ฒ:
A dark-mode hero with a motion effect set the tone immediately. Premium, editorial, and bold; without relying on a single hero image. A clear placeholder was built in for a future brand video, future-proofing the layout from day one.
๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ฐ๐๐๐ฟ๐ฒ:
Every service was mapped cleanly to Samantha's Square booking system, with every CTA linked precisely to the correct booking destination. No friction. No dead ends.
๐๐ฟ๐ถ๐ฑ๐ฎ๐น ๐ฃ๐ฎ๐ด๐ฒ:
๐๐๐ถ๐น๐ ๐ฎ๐ฟ๐ผ๐๐ป๐ฑ ๐๐ต๐ฟ๐ฒ๐ฒ ๐๐ถ๐ฒ๐ฟ๐ฒ๐ฑ ๐ฝ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ฒ๐:
Full Experience, Trial + Final, and Wedding Week. A bridal party grid, VIP upgrade section, and mobile service offering gave the page depth and converted at multiple price points.
๐ฃ๐ฟ๐ฒ๐๐ & ๐ฅ๐ฒ๐ฐ๐ผ๐ด๐ป๐ถ๐๐ถ๐ผ๐ป:
A dedicated section surfaced her Gulf Shore Life, Nail Pro, and People's Choice awards immediately; building credibility before a visitor had scrolled past the fold.
๐๐ฟ๐ฎ๐ป๐ฑ ๐ง๐ถ๐ฐ๐ธ๐ฒ๐ฟ:
A scrolling showcase of 20+ premium product lines - Apres, The Gel Bottle Inc., OPI, Akzentz, and more; communicating quality and professionalism without a word of copy.
๐๐๐ค:
Reduced to six high-converting questions on the homepage, with a clean redirect to the full FAQ page. Answers where they mattered most, detail available for those who wanted it.
Results Achieved
Nailed It of Naples launched with a website that finally matches the standard of the studio behind it. The redesign positioned the brand as Naples' go-to luxury nail destination, surfacing her awards, premium product lines, and specialist bridal offering through a single cohesive experience that speaks to both everyday clients and brides actively planning their wedding.
Platform Wix
Page Designed 6
Timeline 4 Wks
Product Line 20+
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